The owners were looking into taking over a supplier of self proclaimed biodegradable bags. However, there was no evidence for these claims. Instead of buying this company, they decided to dive into this problem of proving sustainability. They conducted around 30 interviews with packaging suppliers and buyers and learned that proving sustainability is difficult and leads to guesswork and false claims. To impact the switch to sustainable packaging, they needed to provide evidence based insights at scale for buyers and suppliers. With evidence, both sides would have a story about sustainability that is based on proof, instead of gut feeling.

Team up
They teamed up with Sustainability Impact Metrics (a spin-off of the Technical University Delft). Together, they developed an instant, scalable and transparent life cycle assessment for packaging. With standardized emissions data, it could now run calculations about packaging footprint at scale. When testing prototypes of the model with buyers and suppliers, they already impacted decisions in favor of sustainability. With providing evidence based sustainability insights for buyers and sellers they want to contribute to a more sustainable world and reach a saving of 100 million kg CO2 by 2025.

Monetizing sustainability of packaging
Every Eco Passport can be shared, embedded in existing product pages or accessed by scanning printed QR code labels on the packaging. This means that buyers and consumers can access the evidence based sustainability claims as well.